We invite all of our customers to join our Rider Rewards program and start earning points today. Although,
commercial accounts and dealer employees are excluded from participating. Rewards can only be used by the original customer who joined the program or a member of their immediate household. Destination Harley-Davidson reserves the right to request photo identification with the proper address upon signup and Reward Coupon redemption.
You can easily join our program during your next visit. Any of our point-of-sale associates can issue a Rider Rewards number and assign it to your retail account here at the dealership. Points will be automatically credited to your Rider Rewards account with each qualifying purchase, and points will most likely be available to redeem within 48-72 hours after purchase. Returns are subject to a deduction of points earned from the original purchase.
Points are redeemed to a coupon that you create and print by accessing your account through the “login portal” at
the top of this page. You will need your original Rider Rewards number and “secret pin” (provided to you during signup at the dealer) to set up your login information. The coupon will have an expiration of 30 days from the coupon’s creation date, so make sure to print it and bring it to Destination Harley-Davidson to be used towards your next purchase.
Alternatively, you may ask any of our point-of-sale associates to use your points and create a coupon for you in-store. Please be aware that with this method, the coupon must be applied to an immediate purchase, as it will be
invalid for future use.
At the time of purchase, only full coupon values will be applied, and any unused coupon dollars cannot be placed on a gift card or on account.
300 Points = $15 Rider Rewards Coupon
500 Points = $25 Rider Rewards Coupon
1,000 Points = $50 Rider Rewards Coupon
1,500 Points = $75 Rider Rewards Coupon
2,000 Points = $100 Rider Rewards Coupon
5,000 Points = $250 Rider Rewards Coupon
10,000 Points = $500 Rider Rewards Coupon
You will receive 1 point for every $1.00 spent on qualifying purchases at Destination Harley-Davidson. Once you
decide to redeem a coupon, the points will automatically subtract from your balance. There are higher coupon amounts at each point level, and you may choose to accumulate points over time.
Qualified purchases include regular purchases on parts, clothing, general merchandise, and service. Purchase/item exclusions to earning points include: specially priced items, gift cards, taxes, fees, online purchases, vehicle purchases, and certain service procedures including, but not limited to, inspections, and collision/warranty work. Special orders may be eligible to earn points, but points will not be applied until the special-order item is paid for in-full and picked up.
Register using the account login portal at the top of this page to view your current point balance. We may also send you occasional informational emails about your rewards account. You can also stop by Destination Harley-Davidson and ask an associate — we would be happy to look up your balance for you.
Yes, your point balance will expire annually starting on March 31, 2021. Any reward points left unused by the evening of March 31st will be lost.
- Destination Harley-Davidson reserves the right to modify or discontinue the Rider Rewards Program at any time without notice. All points are given at the discretion of Destination Harley-Davidson. Points can be changed, removed, or added at any time. Points/rewards have no cash value.
- Any discrepancies or exceptions are decided by Destination Harley-Davidson management and the decisions are final.
- Destination Harley-Davidson may void all or a portion of a Rider Rewards member’s point balance or void Rider Reward coupons if points/coupons have been issued, received, or redeemed through human or computer error, fraud or theft, through illegal means, or in any manner inconsistent with the intent of the program.
- Rider Rewards cannot be combined with any other discount.
- All points expire each March 31st.
- Activate your reward card through the portal above and earn 100 bonus points.
- Reward customers can earn a maximum of 10,000 reward points at any one time. Rewards must then be redeemed before more points can be collected.